AD-DRESS THE PUBLIC INTEREST
Ad-dress the Public Interest DECONSTRUCTING THE MESSAGES OF ADVERTISING (in the Audiovisual Media) OBJECTIVE: This workshop explores the growing influence of advertising in our daily lives. Workshop shares and analyze favorite advertisements, discussing their impact on consumers and society. Participants examined how psychology, research, technology, and creativity converge to craft targeted commercials. Additionally, the workshop focused on utilizing media to create educational videos and raise public awareness. PROCEDURE: On the day of the workshop, we were divided into groups of five participants. There were three engaging sessions: Tagline Creation: In the first session, each group selected a commodity and crafted a catchy tagline. Participants came up with many interesting and creative taglines. Poster Design: In the second session, groups chose another commodity and created a brochure. We were provided with c...
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